About Davroe
Naturally different.
Davroe was born from a simple idea: you should never have to choose between performance and clean ingredients.
For over 30 years, Davroe has redefined professional haircare through an unwavering commitment to performance, innovation and conscious formulation. Every formula is vegan, cruelty-free and free from sulphates and parabens. Made in Australia. Loved in the Benelux.
Our story
A century of craftsmanship, with Australian roots.
Davroe draws on more than 100 years of experience in the hair industry through its parent company, Dresslier. From Australia, the brand helped set the standard for pure, effective and professional hair care.
Davroe has grown into an internationally recognised brand, yet has always remained 100% Australian made and owned: a guarantee of origin, integrity and quality. Today, salons and conscious consumers in more than 50 countries trust Davroe, and the brand continues to win awards from both the industry and consumers.
The formulas are developed to the exacting standards of professional stylists worldwide, which is why Davroe is regularly used at leading international fashion shows. At the same time, the brand keeps working on products that combine exceptional results with the smallest possible environmental impact. For Davroe, growth and genuine sustainability always go hand in hand.
For over 30 years, Davroe has stayed true to three core principles:
Natural
We choose plant-based ingredients that are gentle, effective and sustainably sourced.
Vegan
We were vegan before it was cool. No animal testing. 100% cruelty-free.
Australian
Proudly Australian made and owned, trusted and loved by salons across the Benelux.
What you always get
Every Davroe product is:
- Natural and plant-based
- 100% Australian made and owned
- 100% vegan and cruelty-free, never tested on animals
- Free from sulphates, parabens and gluten
- Low-irritant, gentle on hair and scalp
- Protected with the Colour Protect Complex
- Safe for hair extensions and keratin-treated hair
Values
Clean & safe
Free from sulphates, parabens and gluten, and always cruelty-free. Better for your hair, your scalp and the planet.
Values
Vegan & ethical
No animal testing. No animal ingredients. Never have, never will.
Values
Sustainability
All our packaging is made from recycled cardboard.
All bottles, tubes and caps are made from food-grade HDPE, PET and PP, and are 100% recyclable.
Values
Performance
Our formulas aren't just clean, they're salon quality. With ingredients like Kakadu plum, quinoa protein and olive leaf extract, our products protect, repair and perform.
Values
Salon approved
Proudly stocked in forward-thinking salons across the Benelux, united by a shared commitment to clean, conscious and high-performing haircare.